Ace Sushi

SOCIAL MEDIA

ROLE:
Visual Design

SCOPE OF WORK:
Digital Design, Social Media, Interactive

IN COLLABORATION WITH ROSSMAN MEDIA

ABOUT THE BRAND

Ace Sushi is a university and supermarket-based food service kiosk concept serving fresh sushi and delicious Asian fusion cuisine items to consumers at over 1000 diverse locations. They were looking for assistance in bringing visual language to the uplifting, approachable, encouraging, and educational tone of their brand.

OUR APPROACH

Ace Sushi was looking to strengthen their brand awareness and were facing several challenges in reaching new audiences.

Specifically, they needed to:

Develop a visual language that aligned with their brand's uplifting, approachable, encouraging, and educational tone.
Make products approachable to everyone, regardless of their background or experience with sushi.
Bring awareness to new products and menu releases.
Expand their reach to diverse audiences.
Reaffirm their position as a quality and affordable sushi brand.

To help Ace Sushi overcome these challenges, we developed a comprehensive strategy.

We implemented the following:

Elevated current branding by leaning into the bright orange of the established color palette and expanding the color ranges for versatility.
Modernized the look and feel by refreshing and updating the existing photography and content.
Incorporated authentic lifestyle photography to better showcase how Ace Sushi seamlessly fits into consumer lifestyles.
Made products more approachable through educational, interactive visual content —including infographics, polls, location geotags, and partner reposts.
Brought awareness to new products through dynamic callouts for featured items.
Boosted brand transparency and connected with customers on a personal level by utilizing BTS content.
Showcased the quality of the brand through fresh product detail shots and photo documentation of product creation.

CONTENT THAT CONNECTS

Products & Locations

Promotes Ace Sushi products in a way that’s direct but organic.

Utilizes product images, flatlays, locations, and captions that are intentional and engaging.

Brand Awareness

Educates the community on who Ace Sushi is and their story. Differentiates Ace Sushi from competitors.

Utilizes company story, testimonials, behind-the-scenes content, and sharing partner initiatives.

Trends & Events

Engages with trends and events relevant to current and potential target audiences.

Leverages holidays, food trends, memes, as well as pop culture.

These visual strategies helped Ace Sushi reach new audiences, strengthen their brand awareness, and reinforce their position as a top-quality, affordable on-the-go sushi brand.

In-Feed

Through a combination of dynamic graphic posts, engaging carousels, interactive content, and dedicated community management, we saw higher impression rates, further reach, more frequent social engagements & follower growth.

OUTCOME

By working with Ace Sushi, we were able to breathe new life into their existing online presence and solidify their place in the convenience sushi game. We look forward to continue helping them cultivate affordable sushi fans through digital and in-store graphics.

CONTRIBUTORS

Agency | Rossman Media

CD | Nisha Btesh

Design | Savannah Camper

SMM | Kathleen Kelly

AM | Brooke Wallinger